Focus Like a Laser Beam
Focus Like a Laser Beam: 10 Ways to Do What Matters Most
Foreword by Keith Ferrazzi, author of the bestseller Never Eat Alone.
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Excerpt from Chapter Five and the Focus Session Worksheet
Here is an excerpt from the Introduction:
This book is about focus, jacked up on steroids and at a new level that few have experienced and of which only some have dreamed. You have seen laser focus in action. How is it that a black belt can put her hand through hard wooden boards? How does a team of Olympic athletes come together to create a world-class upset and break all known records for performance? How does a professional golfer apply the most delicate and precise touch to sink a long putt while surrounded by thousands of staring eyes? How does a product development team imbue creativity and fuse their vision to create innovative treasures ahead of the competition? How does an organization become beloved by customers, stockholders, and employees at the same time? The ability to focus helps separate the good from the great in all professions and disciplines. To achieve laser focus, leaders transcend conventional methods and adjust their beliefs about productivity and performance.
Conventional thinking and even tried-and-true practices are not enough. The everyday barrage of tough and demanding business problems consumes leaders; it drenches them with distractions, stress, and the morphing needs and ills that require even the best to move faster than hummingbirds. But humans are not hummingbirds and they can’t work around the clock to try to keep up. Even if they could, it would be of no use. To conquer the speed of business, like the speed of light, we need new vehicles that attack the problem from a different perspective.
Managers meandering through their workday don’t fall in and out of focus without knowing that it has happened. One cannot accidentally focus. Focusing involves intentionality and is chosen. Focus and attention are not the same, not by a long shot. You give many topics your attention, but focus on few. General attention is shallow and rests on the surface. Focus is deep and selective. Attention can be passive, but focus is active.
Many leaders know that the usual definitions, tips, and techniques are woefully inadequate in today’s ever-changing global business climate. Even companies with previously stable products, services, and business challenges have to rethink the ways in which they go to market and compete. Leaders are confused. They want to be optimistic and energetic about the future, but they spend much of their time mourning the loss of their ability to manage it all and remain sane. When it comes to the ways in which leaders work, years of previous success can become a barrier to future achievement. To realize quantum leaps in results, leaders need to focus like a laser beam.
Laser beams are beautiful. Each bit jazzes to the max in harmony. Its complicated inner soul creates an outer appearance that is elegantly simple and straightforward: literally straight-forward. Forward an inch wide and mile long. Strong, intense, and determined to reach the target with precision. The beam persists of one mind, one purpose, and one direction. And while the laser is not the brightest light in any one moment, it goes farther, farther, miles farther and faster on track. Crazed, long, pure, and smooth. Lasers are one of the best and most practical applications of quantum mechanics. They are special and their properties hold secrets for today’s busy leaders. This book offers a new way to focus that gets its inspiration from characteristics of laser beams.
End of excerpt.
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